by choosing to use organic cotton rather than regular cotton, we have been able to reduce carbon emissions by 46%. so why is organic cotton better for our planet? when we hear the word "organic" we most often think about the food we eat being grown without chemicals and pesticides. well the same goes for organic cotton. organic farmers use natural methods like composting to create healthier soils. when soil is healthy it acts like a sponge, soaking up water during floods and holding onto it during droughts. as a result of keeping soil heathy, less irrigation is required to keep plants watered because the soil is able to do that on its own. composting instead of farming with polluting pesticides also uses much less water. you see, pesticides need to be diluted in order to bring them down to a level that is considered safe when they enter waterways, which is done by adding even more water. in fact, over one fifth of water used to grow non-organic cotton is used for this reason, and since synthetic pesticides are banned from farming organically, there is much less water waste when farming organic cotton. 

another decision we have made (and quite possibly one of the best) is partnering with factories in Portugal who value not only the wellbeing of the planet, but also the health, safety, and happiness of their employees. in Portugal, they use a large amount of renewable energy, like wind power, solar power, or biofuels, which have little or no CO2 emissions. This means that Portugese factories have less CO2 emissions compared to the industry average. A large amount of fashion manufacturing happens in India and China, and Portugese electricity has 1/2 of Chinese and 1/3 of Indian carbon emissions. 

the last (but certainly not least) decision that has gone into making our production process as sustainable as possible is the transportation. while container ships and trucks are very polluting, a lot of garments can be packed in each trip, for example the average truck can take about 65m3 of cargo per journey – which is a lot of clothes. so being conscious and strategic about shipping our orders has helped us reduce the CO2 emissions significantly. 

we know tackling climate change is a big responsibility, but it's one we have taken on whole heartedly. like everything else we do, we pay attention to the details. when you break it down into making as many small, yet conscious, choices as you can it's easy to accept the challenge of living more sustainably.