it all began with a trip to Morocco. actually, it began years and years earlier, with jaunts back home for the holidays and weekends away with girlfriends and road trips with old lovers. but it was in Morocco that Nancy noticed that Hannah traveled with every chic little thing she needed — for the plane, for long dinners, for hiking sand dunes — in one small backpack. a backpack! isn’t that the dream? a wardrobe so well-edited and versatile that it fits into a backpack?
a glass of rosé (okay, two) and a couple of scribbled-on napkins later, époque évolution was born.
we believe in living your life, not shopping or packing for it. we believe that style doesn’t need to be precious, or dry-clean only, or exclusive, or uncomfortable, or destructive. we believe in quality over quantity. we believe that we can look good and feel good and do good. and we believe in one wardrobe doing it all.
change is a process. we probably won’t be able to change everything we want to change, and we’ll definitely screw some things up along the way. but we won’t stop trying to get it right. we’ll be honest about this process and our efforts with you — because we all learn from each other.
we choose sustainable, organic, upcycled, deadstock and post-consumer waste recycled fibers when available. we work with mills that are committed to best practices and reducing the collective carbon footprint. we pick fabrics for our core collection that don’t require dry cleaning or other toxic care.
we hope to have a good sweat and a glass of rosé with you someday. but, until then: email us! tag us. whatever the way, get in touch and tell us what you think—and what you want next.